Nervick brings 18 years of multimedia and social media experience to the company. Ad Lynx also represents Arctic and Antarctic explorer Will Steger and Expeditions Unlimited.

Nervick also runs the publicity for the John Beargrease Sled Dog Marathon that will pass through Lake County starting Jan. 31.

Granite Gear was founded by Dan Cruikshank and Jeff Knight in 1986. The company employs a staff of 25.

About Granite Gear

Jeff Knight and Dan Cruikshank founded Granite Gear in 1986. It all started when we went on a paddling trip deep in the heart of Quetico. As usual, it took a few days of being out there before we shed the outer layer of our plastic civilization and began to get the rhythm of “being” in the wilderness. A week after that, we had discovered something about who we really were, and how we wanted things to be. At such a time, Dan and Jeff began to build a fire, both literally and figuratively…. that would become Granite Gear. A fire that started with the idea that we could make gear that genuinely worked, and supported wilderness adventurers in the pursuit of discovering something about themselves. More Granite Gear Information.